The Research and Social Impact Lines are the thematic fields that characterize the program. They bring together the research or professional work trajectories of professors and students, from a systemic perspective of generating new knowledge or applying it, according to its nature and approach.

The Graduation Project (TOG) developed by students must be aligned with one of the five LIIS (Limited Areas of Study), adhering to one of the study topics mentioned therein. There are two modalities for Graduation Projects:

1. Thesis. The research and its results will be communicated through a detailed report.
2. Cultural-communicative artifact. Research results are shared through an academic article combined with artistic-cultural, journalistic, and advertising products, either in analog and/or digital form.
   In both modalities, academic research will be at the center of the work.

It studies the set of structures, discourses, mediations and sociocultural practices through which meaning is produced, reproduced and updated around knowledge as a constitutive element of culture, whether it is produced from scientific disciplines or from non-legitimized knowledge.

Topics

• Science communication and socio-environmental issues.
• Representations of science in media and communication spaces.
• Communicating science, knowledge, and power.
• Social studies of science: representation, perception, valuation and attributions of science.

Projects and/or problem networks that address

• Representations and discourses on science and knowledge in museum, journalistic and audiovisual spaces.
• Knowledge communication in the Anthropocene era.
• Marginalization of non-legitimized knowledge in the construction of knowledge about socio-environmental problems.
• Networks and logics of public circulation of scientific knowledge: the problem of disinformation.
• Communication of knowledge on socio-environmental issues.
• The gap between the spaces and logics of scientific knowledge production and the communities that need it.

This study examines the communicative dimension of artistic and creative practices, considering their contexts of production, circulation, and recognition. It is particularly interested in the debates over what is possible that arise from these practices and operate within the creation, reproduction, and updating of social life, taking into account the neoliberal context.

Topics

• The relationship between artistic practices, collective action and memory in contexts of violence.
• Institutions, policies and cultural management within the framework of neoliberal capitalism.
• Visualities, dissidences and power.

Problem projects/networks that can be supported

• Art, migration and disappearance.
• Art, space and socio-environmental crisis.
• Precariousness of artistic work.
• Artistic field and power.
• Artivism and participatory methodologies.

It studies the reconfigurations of the meaning of care from the question of the subject, the structure and the new body-emotionalities, to reveal the conflicts and disputes for a specific and legitimate social order, and, from there, to move towards cultural change.

Topics

• The implications of gender in the organization and execution of social practices related to care and sexuality.
• Institutions, policies and care regimes.
• Equity in care relationships, gender and collective action.
• Emotional culture in care, gender and intergenerational relations, and cultural change.

Problem projects/networks

• Sociocultural configuration of sexuality in contemporary Mexico.
• Sex-gender subjectivities, body and socio-sexual order in Mexico.
• Gender and sexual diversity and human rights.
• Transnational care, gender and affects/emotions.
• Precariousness of care, gender, generations and emotional regimes.
• Crisis in the care system, emotions and social mobilizations.
• Gender, family configurations, and emerging care arrangements.

It studies the ways in which public communication is used for social organization in the public and political spheres, within the framework of hybrid communication systems, crises in political systems, instability in information production, as well as fragmentation of audiences and users.

Topics

• Actors, practices and systems of public and political communication in scenarios such as government, electoral, and public health communication, but also of communicative dysfunctions such as disinformation and propaganda.
• Journalism from a sociocultural perspective.
• Media studies (new media and platforms), audience studies and media-digital literacy.

Problem projects/networks that can be supported

• The structural configuration and historical development of communication systems: press, radio, television, digital media, information spaces on the internet and the social digital networks of these media.
• Specific content that these communication systems circulate and the approach to the meaning production processes of the audiences/users.
• Freedom of expression, journalism and the social processes of mediatization (the relationship of the media with society), as well as the mediatization of politics through the study of disinformation, new media consumption, electoral processes and propaganda, among others.

It studies the set of communities, social networks, practices and institutions framed in socio-digital, globalized and multi-scale environments, in which technologies mediate and mediate the social production of meaning.

Topics

• Digital culture, social networks, virtual communities, participatory cultures, and transmedia narratives.
• Political economy of digital communication, media production practices and digital labor.
• Digital automation processes, data colonialism, critical datafication, social media algorithms, and artificial intelligence.

Problem projects/networks that can be supported

• Technological devices and communication dynamics that are reflected in identities, representations, public spheres and transmedia narratives.
• Production, circulation and consumption of information flows, as well as the processes of subjectivation and the sensorium, the reconfiguration of everyday life and the mobilities of users and social audiences.
• Institutions, platforms and practices of the industry and socio-technical systems, characterized by the production of information and entertainment, handling and extraction of massive data.