Reasons to study this degree program
The Master's Degree in Global Marketing is selective in its admission process, which is crucial to the program's quality. A minimum of two years of professional experience, with proof of management experience or entrepreneurship (number of people managed, project leadership), is required for admission into the program.
- You develop a global vision that will enable you to understand and implement marketing and financial strategies that are sustainable and innovative, in order to commercialize goods and services in national and international markets, while complying with international standards and humanistic values and attitudes.
- You learn in a program that focuses on studying the consumer, analyzing the competition and designing innovative strategies with a systemic vision.
- You study with highly regarded professors and researchers who combine theory, case analysis, and practice in actual work settings.
- You receive guidance from experts in marketing, consumer psychology, sociology, economics, management, and finance, among others, framed and interrelated in terms of sustainability and social responsibility.
At ITESO, you will find a wide range of specializations, master's degrees and PhD programs that will help you become a better professional as you work side by side with prominent academics, civil organizations, government agencies and the business sector. We are the private university in western Mexico with the most researchers in the National System of Researchers, and many of our graduate programs are listed on the National Registry of Quality Graduate Programs.
ITESO graduate programs give you access to knowledge networks where researchers, experts and students share academic, professional, social, cultural and economic projects. By studying at ITESO, you get a close look at the work of prominent academics who inform their work with a sensitivity to the human dimension, and who are interested in making relevant contributions to knowledge and offering viable solutions to real problems. For these reasons, ITESO stands out as the leading private university in western Mexico.
Our professors are experts in their areas of knowledge; they are project leaders who collaborate with other academics at ITESO and elsewhere; they actively participate in collaboration and research projects; and they are committed to the values and guiding principles of our educational project.
Finally, the Jesuit University System, to which our university belongs, has the highest number of programs listed on the National Registry of Quality Graduate Programs (PNPC, in its initials in Spanish) of the National Science and Technology Council (CONACYT), in the private education sector.
This program offers a robust balance of professional formation, the search for best practices, and the development of a critical spirit that allows for the incorporation of innovative solutions. It is consistent with professional and social needs, and addresses the challenges of both local and global dynamics.