Dr. Eduardo Antonio Revilla Taracena (Coordinator)
PhD in European Integration from the Universidad Complutense de Madrid and Trinity College, Dublin. Master's Degree in Economic Development and International Cooperation from the Universidad Autónoma de Catalunya and the Universitá Cattolica del Sacro Coure, Milan. Certified Business Coach (AIC and WABC). Deputy delegate on the commercial advisory council of Bancomex from 1996 to 2001 in Madrid, Valencia and Seville. He has been a professor and researcher at the Anáhuac Norte, Sur and Mayab Universities; the University of Monterrey; Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM); Egade; Colegio de Jalisco and Univa. Full-time associate professor in the undergraduate program of Global Trade and Business at ITESO.
Line of research: Cultural intelligence and intercultural negotiation.
Project(s) underway: Neurosciences, non-verbal communication and professional negotiation: recent findings.
Ignacio Álvarez Placencia, MBA (Tutor RD&I)
Executive with 27 years of experience in Supply Chain Management, Purchasing for Manufacturing, Indirect Assets and Services; during 8 of these years he has held executive positions at the regional Latin American level. Recognized for the short and long-term results of his effective supply-chain management, strategic discipline and formation of high-performance teams. Founding member of the Lean Thinking Solutions México institute, accredited by the Lean Enterprise Institute, whose founder is James P. Womack. Degree in Industrial Engineering from the Universidad de las Américas, Black Belt Certificate from the Eastman Kodak Company and MBA from Central Michigan University. Professor of Supply Chain Management, Six Sigma and Lean Philosophy at the graduate level.
Pablo Emiliano Arredondo Zermeño, MS
Master's Degree in Global Marketing from the Instituto Tecnológico y de Estudios Superiores de Occidente (ITESO). Bachelor's Degree in Communication Science from the Instituto Tecnológico y de Estudios Superiores de Occidente (ITESO).
Fifteen years of experience in the design and implementation of marketing and advertising strategies in different industries (information technologies, fashion, footwear, hardware and real estate). Eight years of professional experience in business consulting, over 30 implementation projects in business model analysis and design of strategic marketing plans for corporations and SMEs. He is currently the Director of Marketing for the real estate company IDEX, professional consultant, and Marketing professor at the undergraduate and graduate levels at ITESO.
Hernán Alberto Bado Barrios, MS
Part-time professor of Marketing and Communication. Project Leader in Social Advertising. Coordinator and Facilitator for certification courses in Advertising, Advertising Creativity, Strategic Marketing and High-Performance Teams. General Creative Director for 28 years at Argentinian advertising agencies. Specialist in mass advertising, service advertising and direct marketing. Consultant in creativity and advertising communication.
Jose Habvi Espinosa Reyna, MBA (Tutor RD&I)
Master's Degree in Management (ITESM). Full-time Professor. Coordinator of the Competitive Intelligence Unit and member of the Market Research Academy at ITESO. Extensive experience in marketing, market research, and consulting for businesses and government organizations.
Carolina Gallegos Castorena, MBA
Master's Degree in Management (ITESM). Part-time Titular Professor. She teaches courses on consumer behavior and customer relations management. Professional experience since 1986 in small and medium-sized businesses in the areas of Human Resources, Marketing, Traffic, Administration and Customer Service. Business consultant.
Dr. Liliana Catalina Hernández Luquín
PhD in Economic and Business Studies from the Instituto Químico de Sarriá (IQS) of the Universidad Ramón Llull (URL) network. Master's Degree in Economic and Business Research from the IQS School of Management. Master's Degree in Global Marketing and Bachelor's Degree in Marketing from ITESO. Titular professor at ITESO since 2007, teaching courses on Qualitative Market Research, Quantitative Market Research, and Consumer Market Analysis. Academic coordinator of the Consumer and Market Research Academy; ITESO's representative on the Advisory Council of State Consumption of the Federal Consumer Protection Office. Professional career in research consultancy and market intelligence.
Enrique Hernández Medina, MBA
Master's Degree in Management (University of Southern California). Part-time Numerary and Emeritus Professor. Guest professor at different universities in Mexico. Since 1979 he has been a consultant for public and private organizations in the areas of marketing, market research and management. He belongs to the academic council of the Master's Degree in Global Marketing.
Mariana Luna Camacho, MS
Master's Degree in Global Marketing from ITESO and Bachelor's Degree in Tourism Business Management from the Universidad Autónoma de Guadalajara. Trilingual with studies abroad. Professor of Digital Marketing Strategies in ITESO's Master's Degree program in Global Marketing. 10 years of experience in the field of digital marketing and project management; she currently serves as Social Media Leader in the area of Digital Strategy at the Club Deportivo Guadalajara (Chivas).
José Andrés Morales Muñoz, MS
Master's Degree in Behavior Sciences, Neuroscience options, from the Neuroscience Institute of the University of Guadalajara. Bachelor's Degree in Psychology from ITESO. Full-time titular professor and coordinator of the laboratory of Human Response in Business and the Market. He currently teaches the course in Neuromarketing. Over eight years of experience in neuroscience research. He has also conducted commercial and political neuromarketing studies and has pursued studies at the international level.
Ignacio Francisco Moreno Muñoz, MBA
Master's Degree in Management (ITESO). Full-time Titular Professor. Coordinator of the Academic Unit in Marketing. Guest professor at different universities in Mexico. National CONACULTA instructor for the Certification Course in Cultural Management. Co-author of the book "State Study of the Educational Supply and Demand of the State of Jalisco." Professional activity and consultancy in businesses since 1978.
Héctor Guillermo Pérez Alvarez, MBA
Master's Degree in Management from IPADE. Part-time Associate Professor. He teaches courses on marketing and sales at the U. Anahuac, U. of Guadalajara and UVM. Professional experience since 1998 in transnational companies as business consultant, director and executive in the areas of Merchandising, Marketing and Sales. He is currently the Commercial Director of the AO Group in Guadalajara.
Dr. Luis Alfonso Pérez Romero
PhD in Management-Organizations-Marketing, Master's Degree in Marketing, Master's Degree in Management-Organizations-Marketing, Master's Degree in Ethics for Social Construction, Specialization in Neuromarketing, Physician, Certification Course in Financial Administration, Foreign Trade, Business Analytics and Intelligence, Data Mining, Service Marketing, International Marketing and Market Research.
Data mining consultant, teacher and researcher in the area of marketing and Corporate Social Responsibility, Multivariate Analysis, Knowledge Discovery in Databases (KDD), Corporate Social Responsibility, sustainability 2030, Social Marketing, ethics, Intelligence and Strategic Marketing Planning, Consumer Behavior, Marketing Management and Industrial Marketing, with application of the Business Intelligence Model at the Tec de Monterrey and Geomarketing, for over 18 years in Mexico and Latin America.
He has been a consultant in Marketing Research and Business Intelligence for national and transnational companies including 3-M, Mercedes Benz, Coca Cola, Bacardi y Compañía, Ericsson, ABB, Cementos Apasco, Mobil Oil, Hospital ABC, Hospital Christus Muguerza, IBM, Grupo Carvajal, Gases del Caribe, El Cerrejón, the Ministry of Tourism, the Chamber of Commerce, Mexico's Ministry of Health, Unicef, and companies of the Association of the State of Mexico under the auspices of the World Bank.Author of books and patents, such as social marketing, research methodology on a page, articles published in different scientific and mass-audience journals.
Professor in the Master's Degree programs in Marketing and the MBA at the EGADE of the Tec de Monterrey, ITESO, UNAM, UP, IBERO and other universities in Latin America, teaching courses on Data Mining with SPSS-IBM, AMOS, COGNOS, Modeler, Watson and Tableau.
He is currently the General Manager of the company Consultora en Marketing y Ventas, COMEVE SOCIADOS, SA DE CV, with 17 years operating in Mexico and Latin America.
Dr. Patricia Pocovi Garzón (Tutor RD&I)
PhD in Educational Innovation (ITESM). Master's Degree in Education (The American University, Washington). Numerary Professor. Teacher since 1980. Areas of research and interest: Applications of ICTs in education, responsible consumption and fair trade.
Teacher in the UK from 2005 to 2010 at the University of Brandford, the University of York and Selby College.
Sergio Emiliano Rodea García, MBA (Tutor RD&I)
Master's Degree in Management (ITESO). Part-time Titular Professor. Graduate School Professor in the UIA – ITESO system. Areas of specialization: Branding, Product, Innovation, Information Systems, Market Research. His experience in businesses and as a consultant began in 1992. He writes the "El Abarrote" column in the Público-Milenio newspaper. General Director of Marcalab, Marketing Service Agency.
Rubén Rodríguez Beltrán, M.Fin.
Master's Degree in Finance (Instituto de Especialización, Monterrey-Guadalajara). Part-time Numerary and Emeritus Professor. Guest professor at Mexican universities. In the late 70's he started his career as a consultant for national and transnational organizations. He has published two books that link strategy and finance. He has received the recognition of "Distinguished Professor" from the Mexican Institute of Public Accountants, Western Region.
Humberto Valdivia Hernández, MS
Master of Science (University of California, Davis). Full-time Numerary Professor. He has taught courses at 12 universities in Mexico. Since 1978 he has conducted product research and development at different companies and worked on the systemization of innovation. He is a business consultant for food processes and standards. Evaluator of research and development projects for CONACYT and FOMIX Jalisco. In 2003 he was awarded the State Technology Prize.