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This postgraduate program

Develop responsible data analytics to turn information into smart and sustainable business strategies.

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iteso
Your program

Mr. Luis Manuel Macías Larios

Master in Global Marketing and Bachelor of Science in Communication (ITESO). He has a Specialization in Competency-Based Education (Polytechnic University of Puebla), in addition to various courses and diplomas, including Teaching Competencies (ANUIES), Support for Social Economy Enterprises (Ibero Puebla), Violence Prevention and Increased Citizen Security (UNAM) and Case Writing (ITESO).
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Coordination:
33 3669 3434, ext. 3172
luis.macias@iteso.mx

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Cuerpo académico

Reasons to study

this specialization


You specialize in one of the fields with the greatest potential for growth and demand in the business sector through the only Business School in the region, a member of the International Association of Jesuit Business Schools (IAJBS) that promotes a new paradigm of business and social economy for the common good.


You work on real-world case studies and participate in events and activities where you can build strong relationships and bonds of trust with industry leaders, entrepreneurs, and other students, enriching your interpersonal skills and expanding your professional networks.


You have the possibility of validating part of your postgraduate studies and obtaining –in a period of two to four years– both the Specialization in Business Analytics degree and the Master's degree in Digital Marketing and Customer Analytics from ITESO.

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Este posgrado es para ti

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Las Líneas de Generación y Aplicación del Conocimiento (LGAC) son los campos temáticos que caracterizan al programa. En ellas confluyen las trayectorias de investigaciones o de trabajo profesional de profesores y alumnos, desde una perspectiva sistémica de generación de nuevo conocimiento y su aplicación, según su naturaleza y enfoque.
El Programa de Investigación (PI) del Departamento de Economía, Administración y Mercadología se centra en generar conocimiento inédito en torno a cuatro problemas-objeto relacionados con mipymes, su gestión y su entorno socioeconómico:

Desarrollo empresarial de las mipymes.

Investiga su crecimiento a lo largo de la cadena de valor interna en las dimensiones organizacional, de mercadotecnia, comercial y financiera.
 

Indaga los ámbitos social y tecnológico, así como la articulación entre ambos.

Analiza el comportamiento de los consumidores en términos biológicos, psicológicos, sociales y económicos.

Investiga el contexto socioeconómico que influye en las mipymes y el empleo en los territorios donde operan.

 

 

Líneas de Generación y Aplicación del Conocimiento

Las Líneas de Generación y Aplicación del Conocimiento (LGAC) son los campos temáticos que caracterizan al programa. En ellas confluyen las trayectorias de investigaciones o de trabajo profesional de profesores y alumnos, desde una perspectiva sistémica de generación de nuevo conocimiento y su aplicación, según su naturaleza y enfoque.
El Programa de Investigación (PI) del Departamento de Economía, Administración y Mercadología se centra en generar conocimiento inédito en torno a cuatro problemas-objeto relacionados con mipymes, su gestión y su entorno socioeconómico:

Desarrollo empresarial de las mipymes.

Investiga su crecimiento a lo largo de la cadena de valor interna en las dimensiones organizacional, de mercadotecnia, comercial y financiera.
 

Indaga los ámbitos social y tecnológico, así como la articulación entre ambos.

Analiza el comportamiento de los consumidores en términos biológicos, psicológicos, sociales y económicos.

Investiga el contexto socioeconómico que influye en las mipymes y el empleo en los territorios donde operan.

 

 

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A Rich Graduate Experience

ITESO’s graduate programs are supported by a renowned academic faculty comprising leading experts in their fields, who are actively engaged in real-world projects that offer concrete solutions. The university boasts over 100 researchers, 79 of whom are affiliated with Mexico’s National System of Researchers (SNII). Some are also members of the Mexican Academy of Sciences.

Research at ITESO generates new, rigorous, and relevant knowledge focused on some of the region’s and country’s most pressing challenges. Areas of impact include human rights, access to justice, renewable energy, sustainable resource management, food security, mental health and well-being, quality education, data science, and public communication, among others. These programs aim to offer development alternatives, influence public policy, foster technological innovation, and promote socially impactful projects.

One of the key advantages of ITESO’s graduate programs is the opportunity for international academic exchange through alliances with the International Association of Jesuit Universities (IAJU), a global network of over 320 institutions. Additionally, programs supported by Conacyt offer research stays in Mexico and abroad for fieldwork, study, or the completion of research projects.

Sustainability is an institutional priority that drives research, education, and community engagement projects at ITESO. These initiatives aim to develop comprehensive, long-term strategies for ecosystem stewardship that are in harmony with local communities. ITESO’s campus is one of the most sustainable in the country, and among the few in the world with a protected forest on its grounds.

ITESO offers access to more than 100 specialized laboratories in areas such as nanotechnology, data science, food engineering, mechatronics, biotechnology, chemistry, systems, communication, multimedia, languages, nutrition, neuromarketing, arts, building technologies, and more. Facilities also include simulated courtrooms, exhibition spaces, mediation rooms, and audiovisual projection labs.

ITESO’s endowed chairs foster dialogue, critical thinking, and the exchange of ideas across sectors. They provide spaces for collaboration between academia, industry, and civil society, aimed at generating knowledge with high social impact. These initiatives also strengthen academic networks and support faculty and student mobility.

With more than 80 active academic journals and a robust catalogue of books, ITESO leads private universities in the region in scholarly publishing. Publications cover diverse disciplines, promote interdisciplinary collaboration, and are widely accessible—many available for free download online.

ITESO holds the most significant number of industry collaboration agreements among private universities in western Mexico. The university also offers dual-degree programs with institutions such as the University of Koblenz (Germany), Boston College, and Central Michigan University (USA).

ITESO’s library houses more than 640,000 physical volumes and 200,000 digital resources, including books, journals, blueprints, films, and a collection of rare and antique books. Open to the public, the library features reading rooms, exhibition spaces, a cinema, an agora, a material library, and collaborative workspaces.

ITESO offers expert consulting and support for businesses at all stages of development through the Center for Innovation and Technology Management, the High-Impact Social Innovation Center, and the University-Business Center. Graduate students engage in projects focused on entrepreneurship, innovation, business acceleration, solidarity economies, and fair trade alternatives.

ITESO’s graduate programs are supported by a renowned academic faculty comprising leading experts in their fields, who are actively engaged in real-world projects that offer concrete solutions. The university boasts over 100 researchers, 79 of whom are affiliated with Mexico’s National System of Researchers (SNII). Some are also members of the Mexican Academy of Sciences.

Research at ITESO generates new, rigorous, and relevant knowledge focused on some of the region’s and country’s most pressing challenges. Areas of impact include human rights, access to justice, renewable energy, sustainable resource management, food security, mental health and well-being, quality education, data science, and public communication, among others. These programs aim to offer development alternatives, influence public policy, foster technological innovation, and promote socially impactful projects.

One of the key advantages of ITESO’s graduate programs is the opportunity for international academic exchange through alliances with the International Association of Jesuit Universities (IAJU), a global network of over 320 institutions. Additionally, programs supported by Conacyt offer research stays in Mexico and abroad for fieldwork, study, or the completion of research projects.

Sustainability is an institutional priority that drives research, education, and community engagement projects at ITESO. These initiatives aim to develop comprehensive, long-term strategies for ecosystem stewardship that are in harmony with local communities. ITESO’s campus is one of the most sustainable in the country, and among the few in the world with a protected forest on its grounds.

ITESO offers access to more than 100 specialized laboratories in areas such as nanotechnology, data science, food engineering, mechatronics, biotechnology, chemistry, systems, communication, multimedia, languages, nutrition, neuromarketing, arts, building technologies, and more. Facilities also include simulated courtrooms, exhibition spaces, mediation rooms, and audiovisual projection labs.

ITESO’s endowed chairs foster dialogue, critical thinking, and the exchange of ideas across sectors. They provide spaces for collaboration between academia, industry, and civil society, aimed at generating knowledge with high social impact. These initiatives also strengthen academic networks and support faculty and student mobility.

With more than 80 active academic journals and a robust catalogue of books, ITESO leads private universities in the region in scholarly publishing. Publications cover diverse disciplines, promote interdisciplinary collaboration, and are widely accessible—many available for free download online.

ITESO holds the most significant number of industry collaboration agreements among private universities in western Mexico. The university also offers dual-degree programs with institutions such as the University of Koblenz (Germany), Boston College, and Central Michigan University (USA).

ITESO’s library houses more than 640,000 physical volumes and 200,000 digital resources, including books, journals, blueprints, films, and a collection of rare and antique books. Open to the public, the library features reading rooms, exhibition spaces, a cinema, an agora, a material library, and collaborative workspaces.

ITESO offers expert consulting and support for businesses at all stages of development through the Center for Innovation and Technology Management, the High-Impact Social Innovation Center, and the University-Business Center. Graduate students engage in projects focused on entrepreneurship, innovation, business acceleration, solidarity economies, and fair trade alternatives.

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Research at ITESO

“Universities are called to be places of possibilities — to open horizons through research and engagement”.

Arturo Sosa, SJ

 

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Actividades

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Accreditations

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