Graduate Certificate in Business Analytics
Blended learning program. Duration: one year. Semester-based.
Especialidad Analítica de Negocios
Direct strategies based on data mastery and its ethical use for the development of organizations
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Program director
Luis Manuel Macías Larios, MA
Master in Global Marketing and Bachelor of Science in Communication (ITESO). He has a Specialization in Competency-Based Education (Polytechnic University of Puebla), in addition to various courses and diplomas, including Teaching Competencies (ANUIES), Support for Social Economy Enterprises (Ibero Puebla), Violence Prevention and Increased Citizen Security (UNAM) and Case Writing (ITESO).
Reasons to study this
graduate certificate program
You specialize in one of the fields with the greatest potential for growth and demand in the business sector through the only Business School in the region, a member of the International Association of Jesuit Business Schools (IAJBS) that promotes a new paradigm of business and social economy for the common good.
You work on real-world case studies and participate in events and activities where you can build strong relationships and bonds of trust with industry leaders, entrepreneurs, and other students, enriching your interpersonal skills and expanding your professional networks.
You have the possibility of validating part of your postgraduate studies and obtaining –in a period of two to four years– both the Specialization in Business Analytics degree and the Master's degree in Digital Marketing and Customer Analytics from ITESO.
A program built for professionals like you
The following can pursue this graduate certificate:
- Professionals with degrees in related fields such as business administration, marketing, international trade, human resources, finance, accounting, economics and all those related to the business area.
- People from other areas such as engineering, social sciences and humanities, interested in developing their skills to implement data analytics in business processes, organizations and institutions.
- Professionals with an understanding and foundation in the operation of a business who participate in the design of strategies, interact with decision-makers, and have an interest and aptitude for information analysis.
Graduate profile
Upon completion of this graduate certificate you will be able to:
- Analyze large volumes of data for business decision-making, detect relevant data, innovative ideas and consumption patterns, develop predictive and prescriptive models that allow the identification of problems and opportunities aimed at improving the customer experience and consolidating the business's competitive position in the market.
- To provide the organization with perspectives and strategies to make decisions in complex scenarios, in an agile manner and creating value through the design of methods and the use of technology.
- Analyze information ethically and responsibly from the intersection of strategic business planning and analytics, based on the needs and priorities of the organization.
- Formulate relevant questions and collaborate with data scientists in developing technological strategies that allow obtaining relevant information.
- Identify scenarios and alternative courses of action, communicating them efficiently to the organization, within a legal and social responsibility framework.
A Rich Graduate Experience
ITESO’s graduate programs are supported by a renowned academic faculty comprising leading experts in their fields, who are actively engaged in real-world projects that offer concrete solutions. The university boasts over 100 researchers, 79 of whom are affiliated with Mexico’s National System of Researchers (SNII). Some are also members of the Mexican Academy of Sciences.
Research at ITESO generates new, rigorous, and relevant knowledge focused on some of the region’s and country’s most pressing challenges. Areas of impact include human rights, access to justice, renewable energy, sustainable resource management, food security, mental health and well-being, quality education, data science, and public communication, among others. These programs aim to offer development alternatives, influence public policy, foster technological innovation, and promote socially impactful projects.
One of the key advantages of ITESO’s graduate programs is the opportunity for international academic exchange through alliances with the International Association of Jesuit Universities (IAJU), a global network of over 320 institutions. Additionally, programs supported by Conacyt offer research stays in Mexico and abroad for fieldwork, study, or the completion of research projects.
Sustainability is an institutional priority that drives research, education, and community engagement projects at ITESO. These initiatives aim to develop comprehensive, long-term strategies for ecosystem stewardship that are in harmony with local communities. ITESO’s campus is one of the most sustainable in the country, and among the few in the world with a protected forest on its grounds.
ITESO offers access to more than 100 specialized laboratories in areas such as nanotechnology, data science, food engineering, mechatronics, biotechnology, chemistry, systems, communication, multimedia, languages, nutrition, neuromarketing, arts, building technologies, and more. Facilities also include simulated courtrooms, exhibition spaces, mediation rooms, and audiovisual projection labs.
ITESO’s lectures foster dialogue, critical thinking, and the exchange of ideas across sectors. They provide spaces for collaboration between academia, industry, and civil society, aimed at generating knowledge with high social impact. These initiatives also strengthen academic networks and support faculty and student mobility.
With more than 80 active academic journals and a robust catalogue of books, ITESO leads private universities in the region in scholarly publishing. Publications cover diverse disciplines, promote interdisciplinary collaboration, and are widely accessible—many available for free download online.
ITESO holds the most significant number of industry collaboration agreements among private universities in western Mexico. The university also offers dual-degree programs with institutions such as the University of Koblenz (Germany), Boston College, and Central Michigan University (USA).
ITESO’s library houses more than 640,000 physical volumes and 200,000 digital resources, including books, journals, blueprints, films, and a collection of rare and antique books. Open to the public, the library features reading rooms, exhibition spaces, a cinema, an agora, a material library, and collaborative workspaces.
ITESO offers expert consulting and support for businesses at all stages of development through the Center for Innovation and Technology Management, the High-Impact Social Innovation Center, and the University-Business Center. Graduate students engage in projects focused on entrepreneurship, innovation, business acceleration, solidarity economies, and fair trade alternatives.
Distinguished faculty
Research programs
Academic mobility
Sustainability
Computer systems
Lectures
Publications
Partnerships
Library
Business & Entrepreneurship
ITESO’s graduate programs are supported by a renowned academic faculty comprising leading experts in their fields, who are actively engaged in real-world projects that offer concrete solutions. The university boasts over 100 researchers, 79 of whom are affiliated with Mexico’s National System of Researchers (SNII). Some are also members of the Mexican Academy of Sciences.
Research at ITESO generates new, rigorous, and relevant knowledge focused on some of the region’s and country’s most pressing challenges. Areas of impact include human rights, access to justice, renewable energy, sustainable resource management, food security, mental health and well-being, quality education, data science, and public communication, among others. These programs aim to offer development alternatives, influence public policy, foster technological innovation, and promote socially impactful projects.
One of the key advantages of ITESO’s graduate programs is the opportunity for international academic exchange through alliances with the International Association of Jesuit Universities (IAJU), a global network of over 320 institutions. Additionally, programs supported by Conacyt offer research stays in Mexico and abroad for fieldwork, study, or the completion of research projects.
Sustainability is an institutional priority that drives research, education, and community engagement projects at ITESO. These initiatives aim to develop comprehensive, long-term strategies for ecosystem stewardship that are in harmony with local communities. ITESO’s campus is one of the most sustainable in the country, and among the few in the world with a protected forest on its grounds.
ITESO offers access to more than 100 specialized laboratories in areas such as nanotechnology, data science, food engineering, mechatronics, biotechnology, chemistry, systems, communication, multimedia, languages, nutrition, neuromarketing, arts, building technologies, and more. Facilities also include simulated courtrooms, exhibition spaces, mediation rooms, and audiovisual projection labs.
ITESO’s lectures foster dialogue, critical thinking, and the exchange of ideas across sectors. They provide spaces for collaboration between academia, industry, and civil society, aimed at generating knowledge with high social impact. These initiatives also strengthen academic networks and support faculty and student mobility.
With more than 80 active academic journals and a robust catalogue of books, ITESO leads private universities in the region in scholarly publishing. Publications cover diverse disciplines, promote interdisciplinary collaboration, and are widely accessible—many available for free download online.
ITESO holds the most significant number of industry collaboration agreements among private universities in western Mexico. The university also offers dual-degree programs with institutions such as the University of Koblenz (Germany), Boston College, and Central Michigan University (USA).
ITESO’s library houses more than 640,000 physical volumes and 200,000 digital resources, including books, journals, blueprints, films, and a collection of rare and antique books. Open to the public, the library features reading rooms, exhibition spaces, a cinema, an agora, a material library, and collaborative workspaces.
ITESO offers expert consulting and support for businesses at all stages of development through the Center for Innovation and Technology Management, the High-Impact Social Innovation Center, and the University-Business Center. Graduate students engage in projects focused on entrepreneurship, innovation, business acceleration, solidarity economies, and fair trade alternatives.
Research at ITESO
“Universities are called to be places of possibilities — to open horizons through research and engagement”.
Arturo Sosa, SJ
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