BENERANDA_FERNANDEZ_WHATSAPP_CTA3

Start your application process via WhatsApp

ESTE_POSGRADO_MDAC_CTA

Este posgrado

Dirige la transformación de las empresas con una perspectiva sostenible y con una ética digital que integre la analítica de los clientes y sus necesidades.

VER MÁS

CONVOCATORIA_MDAC_CTA4-CTA5

Convocatoria

Ver más

Scholarships & Financial support

Ver más

Admissions

Ver más
iteso
Coordinación del programa

Mtro. Luis Manuel Macías Larios

Maestro en Mercadotecnia Global y licenciado en Ciencias de la Comunicación (ITESO). Cuenta con una Especialidad en Educación Basada en Competencias (Universidad Politécnica de Puebla), además de diversos cursos y diplomados, entre ellos Competencias Docentes (ANUIES), Acompañamiento a Empresas de Economía Social (Ibero Puebla), Prevención de Violencia e Incremento de Seguridad Ciudadana (UNAM) y Escritura de Casos (ITESO).
Ver más

iteso
iteso
Datos de contacto:
33 3669 3434, ext. 3172
luis.macias@iteso.mx

CUERPO_ACADEMICO_MAESTRIA_MERCADOTECNIA_CTA3

Cuerpo académico

Razones para estudiar
esta maestría

Estudias en la Escuela de Negocios, precursora en el occidente de México en la formación de profesionales de posgrado en mercadotecnia e integrante de la Asociación Internacional de Escuelas Jesuitas de Negocios (IAJBS), que impulsa un nuevo paradigma de economía social para el bien común.


Te integras a una comunidad que te abrirá la posibilidad de participar en eventos y actividades en las que podrás establecer relaciones sólidas y lazos de confianza con líderes de la industria, otros estudiantes y empresarios, enriqueciendo así tus habilidades interpersonales y expandiendo tus redes profesionales.


Fortaleces tu perfil profesional al enfocar tu formación en las áreas de Analítica de Clientes o Antropología y Comercio Digital, lo que te permitirá diseñar modelos y estrategias, aplicarlos y tomar decisiones comerciales con un alto nivel de competencia con una perspectiva ética y comprometida.

¿Qué lograrás?
subtitulo 01

parrafo 01

subtitulo 02

parrafo 02

Este posgrado es para ti

LGAC_MAESTRIA_MERCADOTECNIA_DIGITAL_BL5

Las Líneas de Generación y Aplicación del Conocimiento (LGAC) son los campos temáticos que caracterizan al programa. En ellas confluyen las trayectorias de investigaciones o de trabajo profesional de profesores y alumnos, desde una perspectiva sistémica de generación de nuevo conocimiento o su aplicación, según su naturaleza y enfoque.

El Programa de Investigación (PI) del Departamento de Economía, Administración y Mercadología se centra en generar conocimiento inédito en torno a cuatro problemas-objeto relacionados con MIPYMES, su gestión y su entorno socioeconómico:

Investigar el desarrollo empresarial de las mipymes a lo largo de su cadena de valor interna (en las dimensiones organizacional, de mercadotecnia, comercial y financiera).
 

Investigar la capacidad y la gestión de la innovación y el impulso al emprendimiento, tanto social como tecnológico, así como la articulación entre ambos.
 

Analizar los comportamientos de los consumidores en términos biológicos, psicológicos, sociales y económicos.
 

Investigar el contexto socioeconómico que delimita las condiciones de los territorios en que operan los agentes económicos y los actores sociales considerados, principalmente de las MIPYMES y del empleo concomitante.
 

Coordinador del Programa de Investigación:
Dr. David Foust
foust@iteso.mx
Ver perfil aquí 

Líneas de Generación y Aplicación del Conocimiento

Las Líneas de Generación y Aplicación del Conocimiento (LGAC) son los campos temáticos que caracterizan al programa. En ellas confluyen las trayectorias de investigaciones o de trabajo profesional de profesores y alumnos, desde una perspectiva sistémica de generación de nuevo conocimiento o su aplicación, según su naturaleza y enfoque.

El Programa de Investigación (PI) del Departamento de Economía, Administración y Mercadología se centra en generar conocimiento inédito en torno a cuatro problemas-objeto relacionados con MIPYMES, su gestión y su entorno socioeconómico:

Investigar el desarrollo empresarial de las mipymes a lo largo de su cadena de valor interna (en las dimensiones organizacional, de mercadotecnia, comercial y financiera).
 

Investigar la capacidad y la gestión de la innovación y el impulso al emprendimiento, tanto social como tecnológico, así como la articulación entre ambos.
 

Analizar los comportamientos de los consumidores en términos biológicos, psicológicos, sociales y económicos.
 

Investigar el contexto socioeconómico que delimita las condiciones de los territorios en que operan los agentes económicos y los actores sociales considerados, principalmente de las MIPYMES y del empleo concomitante.
 

Coordinador del Programa de Investigación:
Dr. David Foust
foust@iteso.mx
Ver perfil aquí 

PLAN_DE_ESTUDIOS_MDAC_CTA

EXPERIENCIA_POSGRADO_BT1

A Rich Graduate Experience

ITESO’s graduate programs are supported by a renowned academic faculty comprising leading experts in their fields, who are actively engaged in real-world projects that offer concrete solutions. The university boasts over 100 researchers, 79 of whom are affiliated with Mexico’s National System of Researchers (SNII). Some are also members of the Mexican Academy of Sciences.

Research at ITESO generates new, rigorous, and relevant knowledge focused on some of the region’s and country’s most pressing challenges. Areas of impact include human rights, access to justice, renewable energy, sustainable resource management, food security, mental health and well-being, quality education, data science, and public communication, among others. These programs aim to offer development alternatives, influence public policy, foster technological innovation, and promote socially impactful projects.

One of the key advantages of ITESO’s graduate programs is the opportunity for international academic exchange through alliances with the International Association of Jesuit Universities (IAJU), a global network of over 320 institutions. Additionally, programs supported by Conacyt offer research stays in Mexico and abroad for fieldwork, study, or the completion of research projects.

Sustainability is an institutional priority that drives research, education, and community engagement projects at ITESO. These initiatives aim to develop comprehensive, long-term strategies for ecosystem stewardship that are in harmony with local communities. ITESO’s campus is one of the most sustainable in the country, and among the few in the world with a protected forest on its grounds.

ITESO offers access to more than 100 specialized laboratories in areas such as nanotechnology, data science, food engineering, mechatronics, biotechnology, chemistry, systems, communication, multimedia, languages, nutrition, neuromarketing, arts, building technologies, and more. Facilities also include simulated courtrooms, exhibition spaces, mediation rooms, and audiovisual projection labs.

ITESO’s endowed chairs foster dialogue, critical thinking, and the exchange of ideas across sectors. They provide spaces for collaboration between academia, industry, and civil society, aimed at generating knowledge with high social impact. These initiatives also strengthen academic networks and support faculty and student mobility.

With more than 80 active academic journals and a robust catalogue of books, ITESO leads private universities in the region in scholarly publishing. Publications cover diverse disciplines, promote interdisciplinary collaboration, and are widely accessible—many available for free download online.

ITESO holds the most significant number of industry collaboration agreements among private universities in western Mexico. The university also offers dual-degree programs with institutions such as the University of Koblenz (Germany), Boston College, and Central Michigan University (USA).

ITESO’s library houses more than 640,000 physical volumes and 200,000 digital resources, including books, journals, blueprints, films, and a collection of rare and antique books. Open to the public, the library features reading rooms, exhibition spaces, a cinema, an agora, a material library, and collaborative workspaces.

ITESO offers expert consulting and support for businesses at all stages of development through the Center for Innovation and Technology Management, the High-Impact Social Innovation Center, and the University-Business Center. Graduate students engage in projects focused on entrepreneurship, innovation, business acceleration, solidarity economies, and fair trade alternatives.

ITESO’s graduate programs are supported by a renowned academic faculty comprising leading experts in their fields, who are actively engaged in real-world projects that offer concrete solutions. The university boasts over 100 researchers, 79 of whom are affiliated with Mexico’s National System of Researchers (SNII). Some are also members of the Mexican Academy of Sciences.

Research at ITESO generates new, rigorous, and relevant knowledge focused on some of the region’s and country’s most pressing challenges. Areas of impact include human rights, access to justice, renewable energy, sustainable resource management, food security, mental health and well-being, quality education, data science, and public communication, among others. These programs aim to offer development alternatives, influence public policy, foster technological innovation, and promote socially impactful projects.

One of the key advantages of ITESO’s graduate programs is the opportunity for international academic exchange through alliances with the International Association of Jesuit Universities (IAJU), a global network of over 320 institutions. Additionally, programs supported by Conacyt offer research stays in Mexico and abroad for fieldwork, study, or the completion of research projects.

Sustainability is an institutional priority that drives research, education, and community engagement projects at ITESO. These initiatives aim to develop comprehensive, long-term strategies for ecosystem stewardship that are in harmony with local communities. ITESO’s campus is one of the most sustainable in the country, and among the few in the world with a protected forest on its grounds.

ITESO offers access to more than 100 specialized laboratories in areas such as nanotechnology, data science, food engineering, mechatronics, biotechnology, chemistry, systems, communication, multimedia, languages, nutrition, neuromarketing, arts, building technologies, and more. Facilities also include simulated courtrooms, exhibition spaces, mediation rooms, and audiovisual projection labs.

ITESO’s endowed chairs foster dialogue, critical thinking, and the exchange of ideas across sectors. They provide spaces for collaboration between academia, industry, and civil society, aimed at generating knowledge with high social impact. These initiatives also strengthen academic networks and support faculty and student mobility.

With more than 80 active academic journals and a robust catalogue of books, ITESO leads private universities in the region in scholarly publishing. Publications cover diverse disciplines, promote interdisciplinary collaboration, and are widely accessible—many available for free download online.

ITESO holds the most significant number of industry collaboration agreements among private universities in western Mexico. The university also offers dual-degree programs with institutions such as the University of Koblenz (Germany), Boston College, and Central Michigan University (USA).

ITESO’s library houses more than 640,000 physical volumes and 200,000 digital resources, including books, journals, blueprints, films, and a collection of rare and antique books. Open to the public, the library features reading rooms, exhibition spaces, a cinema, an agora, a material library, and collaborative workspaces.

ITESO offers expert consulting and support for businesses at all stages of development through the Center for Innovation and Technology Management, the High-Impact Social Innovation Center, and the University-Business Center. Graduate students engage in projects focused on entrepreneurship, innovation, business acceleration, solidarity economies, and fair trade alternatives.

INVESTIGACION_ITESO_GENERALES_POSGRADOS_TESTIMONIO

Research at ITESO

“Universities are called to be places of possibilities — to open horizons through research and engagement”.

Arturo Sosa, SJ

 

ACTIVIDADES_MDAC_BC6

Actividades

RECONOCIMIENTOS_Y_ACREDITACIONES_GENERALES_POSGRADOS_CTA4-5

Accreditations

MORE

Graduate regulations

MORE

ITESO Graduate programs on Social Media

NOTICIAS_MAESTRIA_MERCADOTECNIA_DIGITAL_ANALITICA_CLIENTES_BC7 N

Noticias

OTROS_POSGRADOS_TITULO_GENERALES_POSGRADOS_BL3

Other graduate programs you may be interested in

OTROS_POSGRADOS_MMDAC_CTA4-5

Maestría en Administración Master of Business Administration MBA

VER MÁS

Especialidad en Negocios Internacionales

VER MÁS

Graduate Certificate in Business Process Improvement

VER MÁS
Solicita información
Regístrate
I agree with the privacy policies