Master's Degree in Digital Marketing and Customer Analytics
Modalidad Escolar. Duración: dos años. Semestral.
Maestría en Mercadotecnia Digital y Analítica de Clientes
Lead strategies focused on people and the sustainable development of organizations
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Your program
Mr. Luis Manuel Macías Larios
Master in Global Marketing and Bachelor of Science in Communication (ITESO). He has a Specialization in Competency-Based Education (Polytechnic University of Puebla), in addition to various courses and diplomas, including Teaching Competencies (ANUIES), Support for Social Economy Enterprises (Ibero Puebla), Violence Prevention and Increased Citizen Security (UNAM) and Case Writing (ITESO).
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Reasons to study
this master's degree
You study at the Business School, a pioneer in western Mexico in the training of postgraduate professionals in marketing and a member of the International Association of Jesuit Business Schools (IAJBS), which promotes a new paradigm of social economy for the common good.
You will join a community that will open up the possibility of participating in events and activities where you can establish strong relationships and bonds of trust with industry leaders, other students and entrepreneurs, thus enriching your interpersonal skills and expanding your professional networks.
You strengthen your professional profile by focusing your training in the areas of Customer Analytics or Anthropology and Digital Commerce, which will allow you to design models and strategies, apply them and make business decisions with a high level of competence and with an ethical and committed perspective.
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Este posgrado es para ti
A Rich Graduate Experience
ITESO’s graduate programs are supported by a renowned academic faculty comprising leading experts in their fields, who are actively engaged in real-world projects that offer concrete solutions. The university boasts over 100 researchers, 79 of whom are affiliated with Mexico’s National System of Researchers (SNII). Some are also members of the Mexican Academy of Sciences.
Research at ITESO generates new, rigorous, and relevant knowledge focused on some of the region’s and country’s most pressing challenges. Areas of impact include human rights, access to justice, renewable energy, sustainable resource management, food security, mental health and well-being, quality education, data science, and public communication, among others. These programs aim to offer development alternatives, influence public policy, foster technological innovation, and promote socially impactful projects.
One of the key advantages of ITESO’s graduate programs is the opportunity for international academic exchange through alliances with the International Association of Jesuit Universities (IAJU), a global network of over 320 institutions. Additionally, programs supported by Conacyt offer research stays in Mexico and abroad for fieldwork, study, or the completion of research projects.
Sustainability is an institutional priority that drives research, education, and community engagement projects at ITESO. These initiatives aim to develop comprehensive, long-term strategies for ecosystem stewardship that are in harmony with local communities. ITESO’s campus is one of the most sustainable in the country, and among the few in the world with a protected forest on its grounds.
ITESO offers access to more than 100 specialized laboratories in areas such as nanotechnology, data science, food engineering, mechatronics, biotechnology, chemistry, systems, communication, multimedia, languages, nutrition, neuromarketing, arts, building technologies, and more. Facilities also include simulated courtrooms, exhibition spaces, mediation rooms, and audiovisual projection labs.
ITESO’s endowed chairs foster dialogue, critical thinking, and the exchange of ideas across sectors. They provide spaces for collaboration between academia, industry, and civil society, aimed at generating knowledge with high social impact. These initiatives also strengthen academic networks and support faculty and student mobility.
With more than 80 active academic journals and a robust catalogue of books, ITESO leads private universities in the region in scholarly publishing. Publications cover diverse disciplines, promote interdisciplinary collaboration, and are widely accessible—many available for free download online.
ITESO holds the most significant number of industry collaboration agreements among private universities in western Mexico. The university also offers dual-degree programs with institutions such as the University of Koblenz (Germany), Boston College, and Central Michigan University (USA).
ITESO’s library houses more than 640,000 physical volumes and 200,000 digital resources, including books, journals, blueprints, films, and a collection of rare and antique books. Open to the public, the library features reading rooms, exhibition spaces, a cinema, an agora, a material library, and collaborative workspaces.
ITESO offers expert consulting and support for businesses at all stages of development through the Center for Innovation and Technology Management, the High-Impact Social Innovation Center, and the University-Business Center. Graduate students engage in projects focused on entrepreneurship, innovation, business acceleration, solidarity economies, and fair trade alternatives.
Distinguished faculty
Research programs
Academic mobility
Sustainability
Computer systems
Endowed chairs
Publications
Partnerships
Library
Business & Entrepreneurship
ITESO’s graduate programs are supported by a renowned academic faculty comprising leading experts in their fields, who are actively engaged in real-world projects that offer concrete solutions. The university boasts over 100 researchers, 79 of whom are affiliated with Mexico’s National System of Researchers (SNII). Some are also members of the Mexican Academy of Sciences.
Research at ITESO generates new, rigorous, and relevant knowledge focused on some of the region’s and country’s most pressing challenges. Areas of impact include human rights, access to justice, renewable energy, sustainable resource management, food security, mental health and well-being, quality education, data science, and public communication, among others. These programs aim to offer development alternatives, influence public policy, foster technological innovation, and promote socially impactful projects.
One of the key advantages of ITESO’s graduate programs is the opportunity for international academic exchange through alliances with the International Association of Jesuit Universities (IAJU), a global network of over 320 institutions. Additionally, programs supported by Conacyt offer research stays in Mexico and abroad for fieldwork, study, or the completion of research projects.
Sustainability is an institutional priority that drives research, education, and community engagement projects at ITESO. These initiatives aim to develop comprehensive, long-term strategies for ecosystem stewardship that are in harmony with local communities. ITESO’s campus is one of the most sustainable in the country, and among the few in the world with a protected forest on its grounds.
ITESO offers access to more than 100 specialized laboratories in areas such as nanotechnology, data science, food engineering, mechatronics, biotechnology, chemistry, systems, communication, multimedia, languages, nutrition, neuromarketing, arts, building technologies, and more. Facilities also include simulated courtrooms, exhibition spaces, mediation rooms, and audiovisual projection labs.
ITESO’s endowed chairs foster dialogue, critical thinking, and the exchange of ideas across sectors. They provide spaces for collaboration between academia, industry, and civil society, aimed at generating knowledge with high social impact. These initiatives also strengthen academic networks and support faculty and student mobility.
With more than 80 active academic journals and a robust catalogue of books, ITESO leads private universities in the region in scholarly publishing. Publications cover diverse disciplines, promote interdisciplinary collaboration, and are widely accessible—many available for free download online.
ITESO holds the most significant number of industry collaboration agreements among private universities in western Mexico. The university also offers dual-degree programs with institutions such as the University of Koblenz (Germany), Boston College, and Central Michigan University (USA).
ITESO’s library houses more than 640,000 physical volumes and 200,000 digital resources, including books, journals, blueprints, films, and a collection of rare and antique books. Open to the public, the library features reading rooms, exhibition spaces, a cinema, an agora, a material library, and collaborative workspaces.
ITESO offers expert consulting and support for businesses at all stages of development through the Center for Innovation and Technology Management, the High-Impact Social Innovation Center, and the University-Business Center. Graduate students engage in projects focused on entrepreneurship, innovation, business acceleration, solidarity economies, and fair trade alternatives.
Research at ITESO
“Universities are called to be places of possibilities — to open horizons through research and engagement”.
Arturo Sosa, SJ
Solicit information
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